What is Regulation CF (Reg CF)?
Regulation Crowdfunding (Reg CF) allows companies to raise capital from the general public through SEC-registered online portals. Under Reg CF, companies can raise up to $5 million in a 12-month period from both accredited and non-accredited investors. This offering is conducted under Regulation CF.
Who can invest in this offering?
Generally, anyone 18 years of age or older can invest. Investment limits apply depending on your income and net worth. If your annual income or net worth is less than $124,000, your investment limit is the greater of $2,500 or 5% of the lesser of your annual income or net worth. If both your annual income and net worth are equal to or exceed $124,000, your limit is 10% of the lesser of your annual income or net worth, with a maximum of $124,000 per year across all Reg CF offerings.
What type of security am I purchasing?
You are purchasing Class B Common Stock (Non-Voting) in Harmon Retail Holdings Inc. at $0.50 per share. These are equity securities that represent an ownership stake in the company. Because these are Class B shares, they do not carry voting rights.
What is the minimum investment?
The minimum investment is $150.00. Please refer to the Offering Circular on EDGAR or the DealMaker portal for full details.
How do I invest?
Click the "Invest Now" button on this page, which will direct you to the DealMaker Securities portal where you can complete your investment. You will need to create an account, verify your identity, and submit your investment documentation.
Can I cancel my investment?
Yes. Investors have the right to cancel their investment commitment for any reason up to 48 hours prior to the deadline identified in the offering materials. If material changes are made to the offering, you will be given an opportunity to reconfirm your investment or cancel it. Instructions on how to process your refund can be found
here.
Is this a risky investment?
Yes. Equity crowdfunding investments in private placements, and start-up investments in particular, are speculative and involve a high degree of risk. Those investors who cannot afford to lose their entire investment should not invest. There is no guarantee of returns, and you may not be able to sell your shares easily due to restrictions on transfer. Please review the full risk factors in the Offering Circular before investing.
When can I sell my shares?
Securities purchased in a Reg CF offering generally cannot be resold for one year, unless they are sold back to the company, to an accredited investor, to a family member, or in connection with certain other transactions permitted by SEC rules. There is no guarantee that a public market or other liquidity event will ever exist for these shares.
Who is DealMaker Securities LLC?
DealMaker Securities LLC is a registered broker-dealer and member of FINRA | SIPC, located at 30 East 23rd Street 2nd Floor, New York, NY 10010. DealMaker Securities LLC is the Intermediary for this offering and is not an affiliate of or connected with Harmon Retail Holdings Inc. You can review their background at FINRA BrokerCheck. DealMaker Securities LLC does not make investment recommendations and is not soliciting this investment.
How are my funds held before the offering closes?
Funds are held in escrow until the offering minimum is reached. If the minimum is not reached by the offering deadline, all funds will be returned to investors. Once the minimum is met and the offering closes, funds are released to the company.
Where can I find the official Offering Circular?
The Offering Circular is filed with and available on the SEC's EDGAR database. You can access it by clicking the "Offering Circular" link at the top of this page. We strongly encourage all potential investors to review the Offering Circular, including the Risk Factors section, before investing.
What is Harmon Discount's pre-money implied valuation?
Harmon Discount's pre-money implied valuation is $20,000,000. The implied valuation was calculated by multiplying the total number of shares outstanding (TSO) by the price per share offered in this raise. This is a pre-money implied valuation — meaning it reflects the company's value before any new funds raised in this offering are added.
